LETTERS: AGENCY NAMES; The initial failing of modern shops

Oh joy of joys. At last someone in authority (Campaign, 13 October) has recognised the idiocy of agency names that end up as a look-a-like strings of initials. It’s a foregone conclusion that Ammirati and Puris/Lintas will end-up as the anonymous and seriously bland, A&P/L.

Oh joy of joys. At last someone in authority (Campaign, 13 October) has

recognised the idiocy of agency names that end up as a look-a-like

strings of initials. It’s a foregone conclusion that Ammirati and

Puris/Lintas will end-up as the anonymous and seriously bland, A&P/L.



When we started Marsden Grant, we wanted a corporate name that, didn’t

need to be shortened; didn’t refer to individuals; had the rhythm of two

consonants, then one to two consonants (consider how many well-known

names follow this pattern or are shortened to achieve it:



Abbott Mead, Duckworth Finn, Rainey Kelly, Bartle Bogle); and was easy

to spell and straightforward.



As a result, Marsden Grant has never been shortened, always gets the

full name check and will never have to accommodate ego-trip name

extensions, or deletions.



Chris Ogilvie-Taylor, Marsden Grant, London EC2



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