I read with ever-sharper intakes of breath the article on agency re-
engineering written by the former chairman of Woolams Moira Gaskin
O’Malley, Chris Woollams (Campaign, 24 November).
His article reflects the same conceit he showed to his partners when he
referred to them as sheep (or was it mice?) after they decided his
services were no longer required at WMGO.
He seems to believe that re-engineering is only about freeing up the
‘bright people’, as he calls them (or the bosses, as he obviously thinks
of them). After all, if you don’t own the place, how bright can you be?
True re-engineering liberates everybody in a company, from the tea lady
up, by giving them the freedom to make decisions without checking the
opinion of one of the so-called bright people (bosses).
Those at the bottom get a chance to prove what they’ve got and those at
the top can prove they really have got talent and are not just the jammy
bastards many think they are.
True re-engineering works because everyone in the company has the
opportunity to both show their creativity and enjoy their work. And
while I was at WMGO there was very little of either.
Sean Toal (recovering WMGO employee), TBWA, London N1