LETTERS: B&H ‘TOOTH’ AD; Irony of new B&H poster surely lost on the advertiser

There is currently a billboard advertising a tobacco company which depicts a dentist extracting a tooth.

There is currently a billboard advertising a tobacco company which

depicts a dentist extracting a tooth.



Does this follow on from the honest marketing of Death cigarettes, or is

the irony lost on advertisers?



Smokers are five times more likely to have perio-dontitis (pyorrhoea)

and so are more likely to need teeth to be removed, not to mention the

increased risk of oral cancer.



Peter Robinson, Aubrey Sheiham, University College London Medical

School, London WC1



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