LETTERS: BANKS HOGGINS/PHD DEBATE; Frontline position

I felt obliged to respond to the debate over the Banks Hoggins O’Shea and Pattison Horswell Durden split (Campaign, 27 October), because our role in this decision is being misrepresented.

I felt obliged to respond to the debate over the Banks Hoggins O’Shea

and Pattison Horswell Durden split (Campaign, 27 October), because our

role in this decision is being misrepresented.



Firstly, we have gained business from Banks Hoggins because we offer a

service that best serves its clients’ interests and is helping it and us

to develop our business.



As a fully independent company, we accept business on our terms, but I

have no problem with offering clients a full service by agreeing those

terms in advance with our creative partners.



Our terms also mean direct contracts with clients for the payment of

media suppliers. We’d be mad to do otherwise.



Paul Prince, Frontline Media, London W1



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