As Leigh Baker’s account director at the time (Campaign letters, 24
November), I read with interest his version of events the day he
actually managed to sell something. We all had a good chuckle with him
about it later over a bottle of Bolly.
Learning to sell is of paramount importance. Far too many account men
and women get dealt the mumbo-jumbo card by the creatives and forget
what they are supposed to be doing.
It might help, of course, if creative departments were trained in
selling and how to make a profit. Now that would be a laugh, wouldn’t
Andrew Tremlett, Andrew Tremlett Advertising, Hampshire