With reference to the news story ‘Repro demands from papers anger
industry’ (Campaign, 24 November), I would like to underline Tim
Hannon’s point that there is absolutely no technical or financial
advantage to the client when publishers refuse to accept film from
When we conduct audits, we often see the production costs included as
outside costs from publishers as extra to requirements and stupidly
priced compared with the agency figures.
Agencies have worked hard to reduce the excesses of the past and to
achieve good deals - publication costs negate this effort and reduce
The whole industry should unite and say no to egotistical and greedy
publications that insist on pursuing this line.
Jeremy Reed suggests that ‘quality’ and ‘consistency of colour
reproduction’ is best left in the hands of the publisher. God help us if
Bob Holt, Production Link International, London SE1