LETTERS: CREATIVE NAMES; They won’t stand for any arty farty names up North

Kiki Kendrick? Tiger Savage? The increasing trend among pseudy London

creatives is to court notoriety by changing their names to something

arty and obscure. It really is quite pathetic.

Up here in the ‘no-nonsense’ North-east, we refuse to stoop to such

gimmickry, preferring to be judged on the quality of our work alone.

Jah Tea Cosy, The art director formerly known as Marco, Yellow M,

Newcastle upon Tyne