Last year, I was lucky enough to be included as one of the two female
judges of the D&AD awards. I wrote to Campaign then with frustration
that this could not possibly give a fair overview. It is an indictment
of our industry that there are so few women creatives, but D&AD really
has to try harder to get creative women into the judging system. Saying
that there are no good female creatives out there is bollocks, they’re
out there - we’ve all just got to try a lot harder to recognise them and
encourage them to keep going in this male-dominated world that D&AD
stands for today.
That is, of course, unless I’ve missed something and all the consumers
today are men.
Helen Langridge, Helen Langridge Associates, London WC1