LETTERS: HAIR MATTERS; Give ads a touch of reality and let’s have bald heroes

I want to draw the ad industry’s attention to its failure to portray aspirational male figures with thinning hair. Can you think of a single, smouldering Levi’s hero who has a receding hairline, let alone a bald patch?

I want to draw the ad industry’s attention to its failure to portray

aspirational male figures with thinning hair. Can you think of a single,

smouldering Levi’s hero who has a receding hairline, let alone a bald

patch?



Of course you can’t. The trouble is the industry just can’t look

baldness in the face - unless, of course, the bald man is the ‘loser’ or

some sort of comical figure.



In the UK, 50 per cent of men are affected by male pattern baldness, so

not only is the absence of these people in ads misrepresentative of the

population, it’s also very hurtful.



Losing your hair can be a very painful thing, especially if you’re still

quite young.



Julian Picksy, Clarence Gate Gardens, London NW1



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