LETTERS: QUALITY OF CADBURY’S ADS; Alan Palmer has to inject life into Cadbury’s works

Perhaps the reason why Cadbury has been so difficult recently is that it too remembers the excellent advertising produced for its brands in the past (Campaign, 20 October).

Perhaps the reason why Cadbury has been so difficult recently is that it

too remembers the excellent advertising produced for its brands in the

past (Campaign, 20 October).



Perhaps it has also been disappointed with the output from certain

‘creative’ agencies. Having written many of the Wispa commercials at

Young and Rubicam, I remember part of the challenge being trying to get

a good script past a young client called Alan Palmer. He was difficult.

He was a pain in the arse, and he was the first client I had a stand up

row with. But, on reflection, Palmer was usually right. And I have to

say that the scripts that finally ran were nearly always the best.



Palmer should continue to be difficult for the simple reason that he

can’t walk away - he can’t resign the account.



Chris Whittaker, Mortimer Whittaker O’Sullivan, London SW1