Perhaps the reason why Cadbury has been so difficult recently is that it
too remembers the excellent advertising produced for its brands in the
past (Campaign, 20 October).
Perhaps it has also been disappointed with the output from certain
‘creative’ agencies. Having written many of the Wispa commercials at
Young and Rubicam, I remember part of the challenge being trying to get
a good script past a young client called Alan Palmer. He was difficult.
He was a pain in the arse, and he was the first client I had a stand up
row with. But, on reflection, Palmer was usually right. And I have to
say that the scripts that finally ran were nearly always the best.
Palmer should continue to be difficult for the simple reason that he
can’t walk away - he can’t resign the account.
Chris Whittaker, Mortimer Whittaker O’Sullivan, London SW1