LETTERS: QUALITY OF CADBURY’S ADS; Continuity really matters in teams

I was interested in Caroline Marshall’s article ‘Whatever happened to Cadbury’s ads?’ As an old Cadbury advertising manager, my comments might prove helpful.

I was interested in Caroline Marshall’s article ‘Whatever happened to

Cadbury’s ads?’ As an old Cadbury advertising manager, my comments

might prove helpful.



Over 40 years, there were two advertising managers. For ten years, I

worked for Paul Redmayne, an outstanding manager and leader in

advertising and market research.



In 1955, Redmayne put me in charge of handling the new television

campaigns and space buying. I took over from him for the next decade,

from 1960 to 1970.



Marshall mentioned some of the outstanding campaigns in her article,

such as ‘all because the lady loves...’ for Milk Tray. She could also

have mentioned the Flake campaign - both have run during the past 30

years. To Young and Rubicam’s ‘award yourself the Cadbury’s Dairy Milk’

and ‘fruit and nut case’ you could add ‘nuts, whole hazelnuts’ and

‘Roses grow on you’.



While times have changed and pressures grown, the formula for good ads

and outstanding creativity will continue to depend on close

relationships, trust and continuity between the managements of the

client and agency.



Hugh Miles, Pebworth



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content