I was interested in the letter (Campaign, 27 October) about Muller
gaining the UK brand leadership from Ski in the yoghurt market.
The writer blames Ski for bad management and dwindling ad support. May
I, as a consumer, suggest that the main reason for Muller’s success is
that the product is delicious. Advertising people should not overlook
simple reasons for market shifts.
Peta Bainbridge, Brentwood