LETTERS: SKI’S DECLINE; Reason is simple

I was interested in the letter (Campaign, 27 October) about Muller gaining the UK brand leadership from Ski in the yoghurt market.

I was interested in the letter (Campaign, 27 October) about Muller

gaining the UK brand leadership from Ski in the yoghurt market.



The writer blames Ski for bad management and dwindling ad support. May

I, as a consumer, suggest that the main reason for Muller’s success is

that the product is delicious. Advertising people should not overlook

simple reasons for market shifts.



Peta Bainbridge, Brentwood