In reference to the story ‘John Smith’s bitter to sponsor new TV series
by Jack Dee’ ( Campaign, 1 December), there was a slight but very
important omission from the comment I made to Campaign’s reporter.
John Smith’s can, contrary to your story, run advertisements for its
products within and around the breaks of the show it sponsors, the Jack
Dee Show. However, if the John Smith’s ads featuring Jack Dee were
shown, this would be in contravention of ITC rules that state:
‘Advertisements featuring a leading performer in a programme must not be
scheduled in breaks in or adjacent to that programme.’
Suzanne Prance, ITC, London W1
