I am disappointed that Andrew Downes found it necessary to dismiss my
opinions as ‘crap, bullshit and twaddle’ (Campaign letters, 24
November). I had hoped that any response would be rather more
enlightening. Is ‘bullshit and twaddle’ really his only objective
opinion?
My letter was in response to an article by Stuart Bull (which also
contained a ‘creature’ analogy). My comments were about agency
structures and attitudes. I believe that agencies should be looking at
complete communication between clients and their markets. I believe that
they should be willing to consider alternative uses of media and
challenge traditional advertising formats. Current examples include BT’s
payphone video with Dave Stewart, Radio 1’s ‘as it is’ film, and Rainey
Kelly Campbell Roalfe’s ‘Miller Time’.
I am talking about opportunities that exist for all agencies,
particularly those with an open-minded approach to the way they meet
their clients’ objectives.
If Andrew wants to slate my opinions, I would appreciate some
justification to back up his remarks.
Robert Bryant, BA (Hons) Ad Management, Bournemouth University
