More flirtatious encounters between young men and women in urban settings with this new spot from Bartle Bogle Hegarty for Levi's Anti-Fit 501s. A guy on a bike tries to get the object of his desire, a girl on skates, to hold on to his jeans and be pulled along. She's not convinced at first but he wins her over. The ads were written by Toby Allen, art directed by Jim Hilson and directed by Nick Gordon for Academy. It is the first campaign the agency has developed since Mark Shillum was hired as the creative director to work solely on Levi's.
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