Levi's gives 10% discount to customers who recycle

Today's top stories including Levi's gives 10% discount to customers who recycle and McDonald's turns its Happy Meal box into VR goggles

Levi's gives 10% discount to customers who recycle

Amazon Pantry expands into fresh food with Morrisons deal

Most read: Amazon Pantry expands into fresh food with Morrisons deal

Morrisons has expanded its online operations by signing a deal to supply groceries to Amazon customers.

The supermarket said it would supply products for the Amazon Prime Now and Amazon Pantry services.

Amazon Pantry was launched in the UK last year, escalating competition with the big four supermarkets, but did not offer fresh food.


McDonald's turns its Happy Meal box into virtual reality goggles

VR: McDonald's turns its Happy Meal box into virtual reality goggles

McDonald's is celebrating the 30th year of the Happy Meal in Sweden by offering Happy Goggles.

By re-folding the Happy Meal box, customers can create a pair of Google Cardboard-style virtual reality glasses and slot in their smartphone to watch VR content.

Happy Goggles McD BOX HD Eng

Also in the news


Trinity Mirror's pre-tax profits fall by 17.6%

Media: Trinity Mirror's pre-tax profits fall by 17.6%

Trinity Mirror's pre-tax profits for 2015 dropped by 17.6 per cent to £67.2 million last year, the company announced on the same day it is launching a new title, the New Day.

The Daily Mirror publisher also saw revenue decline by 6.9 per cent to £592.7 million year-on-year for the 52 weeks ending on 27 December 2015.

The results come as the publisher launches a new paid-for title, New Day, which will be sold for 50p following a two-week trial. It is available for free today on its first day.

Trinity Mirror said, if successful, New Day is expected to move into profit by the end of the year.

More media news


Levi's will hand out discounts to customers who recycle clothes

Marketing: Levi's offers discounts to customers who recycle clothes

Levi's is rolling out a clothes recycling initiative in the UK that offers customers a 10% discount on Levi's products.

Customers will be given a voucher for the discount if they drop off any brand of clean, dry clothing or shoes in a specially installed collection box in Levi’s stores.

The company said it plans to expand the initiative across the rest of Europe by the end of 2017.

It has operated a similar programme across the US, albeit with a 20% discount, since July last year.

"We’re thinking about sustainability across all facets of our business and how to shift consumer behaviour to make recycling clothing the norm," said Michael Kobori, vice president of sustainability at Levi Strauss & Co.


Ariel work goes viral after winning praise from Facebook's Sheryl Sandberg

Ads: Ariel work goes viral after winning praise from Facebook's Sheryl Sandberg

An Ariel advert from India which shows a father apologising to his daughter for never helping out around the house has gone viral after being praised by Facebook's chief operating officer, Sheryl Sandberg.

Sandberg called it, "one of the most powerful videos I have ever seen".

The ad is part of P&G-owned Ariel's #SharetheLoad campaign.

This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from...

Posted by Sheryl Sandberg on Wednesday, 24 February 2016

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