Levi’s adopts a martial arts theme in the latest television ad for
its 501 brand. Breaking on all stations next month, ’Kung Fu’, made by
Bartle Bogle Hegarty, shows a young man clad in a pair of dark 501s
being chased through the streets of San Francisco by a gang of villains.
After temporarily dispatching his pursuers with a number of slick moves,
he pauses for breath in a launderette, where he is confronted by a
beautiful girl holding a pair of indigo 501s that are destined for the