Lexus "60,000 hours" by The & Partnership London

Lexus has made a documentary that will run for 60,000 hours if allowed to play non-stop.

The film follows four Takumis (Japanese artisans) who have dedicated their lives to their craft. In this project, the medium is also the message: a reminder that there are no shortcuts to greatness despite people’s dwindling attention spans and phone addictions. It is also a meditative tribute to the brilliance of human craft in a tech-obsessed world. A 54-minute version of the film will be available on Amazon Prime Video, Amazon Instant, Google Play and iTunes, while the 60,000-hour cut will run online. It was written by Dave Bedwood and directed by Saville Productions’ Clay Jeter, who is known for making the Chef’s Table documentary series on Netflix.

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