Lexus "A different kind of power" by The & Partnership

Lexus takes the road less travelled to promote its eco-savvy SUV.

The auto brand's spot shines a critical light on both business and pop culture, before showcasing the self-charging hybrid as "quietly leading the way" of eco-progression in wider society. This follows "The hybrid that defies logic" campaign, which also promoted Lexus’ self-driving model.

The work was created by Dan Dehlavi and Hayley Hammond, and directed by Salomon Ligthelm through Stink.

Credits

Senior manager brand & communications
Manager brand & communications
Creative partner
Head of art
Executive producer
Producer
Junior producer
Business director
Production company
Executive producer
Producer
Editing
Audio
Sound engineer
Music company
Executive producer
Senior producer
2D lead
Colour grade