Lexus to bring food activation to BBC Good Food Show

Lexus is to host food workshops as part of its sponsorship of the BBC Good Food Show Summer.

Automotive brand Lexus is to bring food based activities to the show
Automotive brand Lexus is to bring food based activities to the show

It will be offering three different ‘Discover and Learn’ classes at the NEC Birmingham from 16-19 June: Cupcake Decorating with Marcus Bean from Brompton Cookery School, Sushi Making with Yo Sushi and Five Senses Tasting Experience with Flavour Sense Nation.

Scott Bassage, Lexus experiential manager, said that in its third year as headline sponsor of the BBC Good Food Shows it wanted to bring something new to its activation that would allow visitors to engage with the brand.

"At previous shows, our activation focusing on the car created intrigue among visitors because they don’t expect to see a vehicle there," said Bassage.

"The Discover and Learn sessions will develop upon this and provide a memorable experience, teaching the visitor a new skill they can take home to demonstrate to family and friends." 

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