Lexus has released an online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage.
The film, which was created by CHI & Partners, shows skateboarder Ross McGouran riding the hoverboard around a purpose-built skate park in Barcelona as Rudimental’s Waiting All Night plays in the background. For the climax of the ad, which is called "slide", McGouran jumps over a Lexus on the hoverboard. The hoverboard works using "liquid nitrogen-cooled superconductors and permanent magnets". The board does not work on regular surfaces and must run above a magnetic track (which is hidden with a thin layer of flooring in the Lexus film). The film is the fourth campaign in the "amazing in motion" series for Lexus, created by CHI & Partners.