Lexus "slide" by CHI & Partners

Lexus has released an online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage.

The film, which was created by CHI & Partners, shows skateboarder Ross McGouran riding the hoverboard around a purpose-built skate park in Barcelona as Rudimental’s Waiting All Night plays in the background. For the climax of the ad, which is called "slide", McGouran jumps over a Lexus on the hoverboard. The hoverboard works using "liquid nitrogen-cooled superconductors and permanent magnets". The board does not work on regular surfaces and must run above a magnetic track (which is hidden with a thin layer of flooring in the Lexus film). The film is the fourth campaign in the "amazing in motion" series for Lexus, created by CHI & Partners.


Title of Ad
Executive creative director
Creative director
Photographer’s assistant
Agency executive producer
Agency content producer
Digital + Content Creatives
Digital Designer
Production Company
Executive Producers
Production Company Producer
Director’s Assistant
Production Designer
2nd Rider/Hoverboarder
Editing Company
Editor Assistant
Local Production Company
Local Production Company Producer
Music Artist + Title
Music Company
Music Composition
Master Recording
Music Supervisors
Post Production Company
VFX Supervisor
Post Production Supervisor
Audio Post Production
Sound Design
Content Production Company
Head of Carbon
Content Director
Content Producer
Content Colourist
Content Post Production Producer
Content Graphic Animator + Supervisor
Content Post Production
Content Audio/Sound Design
Art Buyer
CHI&Partners CEO
CHI&Partners Business Director
CHI&Partners Account Director
CHI&Partners Account Manager
CHI&Partners Planner
Public Relations
Digital Content Strategy
AllTogetherNow CEO
AllTogetherNow MD
AllTogetherNow Account Director
Model Maker
Model Maker Assistant
Production Designer
Technical Partners
Evico GmbH CEO
Evico GmbH Chief Engineer + Hoverboard
Evico GmbH Engineer + Hoverboard
Evico GmbH Engineer + Hoverboard
IFW Dresden + Pioneer of Superconducting Levitation
IFW Dresden + Chief Engineer Supratrans
IFW Dresden + Scientist
IFW Dresden + Engineer
IFW Dresden + Student