Lexus "swarm" by CHI & Partners

Lexus has released a TV ad as part of its "amazing in motion" campaign. CHI & Partners created the spot, which shows quadrotors (miniature helicopters with four sets of rotor blades) roaming a city at night, visiting a museum and a leisure centre. At dawn, the machines fly away into the sky in a swarm. Only in the final frames of the ad does a Lexus appear alongside a push to a website to find out more. The work was created by Rob Webster, Alexei Berwitz, Dan Fisher and Rick Brim, and directed by Sam Brown through Rogue.


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