Lexus has released a TV ad as part of its "amazing in motion" campaign. CHI & Partners created the spot, which shows quadrotors (miniature helicopters with four sets of rotor blades) roaming a city at night, visiting a museum and a leisure centre. At dawn, the machines fly away into the sky in a swarm. Only in the final frames of the ad does a Lexus appear alongside a push to a website to find out more. The work was created by Rob Webster, Alexei Berwitz, Dan Fisher and Rick Brim, and directed by Sam Brown through Rogue.
Agency production assistant
Head of 2D
Head of 3D
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