Lexus "The art of standing out" by CHI & Partners

Lexus brings iconic works of art to life to celebrate the design of its new NX.

The integrated campaign by The & Partnership will break with an ad about a couple’s city trip that transforms into a journey through some of the most famous art works, from Johannes Vermeer’s "Girl with a pearl earring" to Van Gogh’s "Sunflowers". The film concludes with a to-scale studio recreation of Edward Hopper’s "Nighthawks". CHI & Partners created the spot and M/Six is handling media planning and buying for the campaign, which will include TV, print, digital and social media. 


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