Lexus "The hybrid that defies logic" by The & Partnership London

Lexus rejects reason with a stranger-than-fiction spot.

The brand's latest spot is set on the picturesque streets of Barcelona. It promotes Lexus’ self-charging hybrid through a series of mind-boggling scenarios, such as a child playing on an upside-down swing and a (highly impractical) grass-growing lawn mower. 

The work was created by Hayley Hammond and Dan Dehlavi and directed by Man vs Machine through Friend.

Credits

Client
Creative strategy lead
Head of film
Producer
Business director
Account director
Production company
Facility company
Line producer
Director
Producer
Art director
Editing editor house
Editor
VFX supervisor
Colourist
Producer
Sound house
Sound engineer
Music composer
Music writer
Music publishing & master rights
Music supervision
Photographer
Producer
Stills post production
Media client lead
Planning director
International account manager

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE