Lexus "the life RX" by CHI & Partners

Lexus has secured the actor Jude Law for the campaign to promote its new luxury SUV, the Lexus RX.

The launch ad was first released on YouTube and will also air on TV across Europe, backed by out-of-home and print executions. The ad opens in the French Riviera, with Law handing the keys to his RX to a hotel valet. Behind the wheel of the RX, the valet then goes on to live the high life for a short while, before returning the keys to Law.

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