Lexus goes sci-fi with a series of Men in Black-inspired ads.
As Men in Black returns to our screens for its fourth installment, Lexus is bringing life as we know it into question with its new campaign, promoting the RX Hybrid and LX SUVs. Whipping out Will Smith’s iconic neuralyzer, the trio of ads drive home the FBI-worthy stature of the multi-stage hybrid car. Lexus follows a pair of dapperly-dressed actors as they fumble over gadgets, unwind with aliens and argue over whether the car is really just a movie prop. The work was created by Helen Rogerson and directed by Daniel Kleinman through Rattling Stick.