LG 'optimus black' by Publicis Modem

LG is promoting its new Android smartphones with an outdoor, print and digital campaign.

The ads, created by Publicis Modem introduce the UK market to the OPTIMUS Black, an Android equipped with the world’s brightest display and a razor-thin form.

The launch follows the Publicis Modem campaign for smartphone OPTIMUS 2X, the world’s first dual-core smartphone, offering a fast, PC-like experience, which ran in April.