LG 'so real it's scary' by SuperHeroes Amsterdam

LG's new TV spot, created by SuperHeroes Amsterdam, shows elevator passengers tricked into believing the floor has given way beneath them.

The ad shows LG technicians installing hidden cameras and achieving the stunt by adding IPS display screens to the floor of a lift.

It was written by Rogier Vijverberg and Rene Klinkhamer, art directed by Silje Lian and directed by Jasper Bazuin through De Filmwinkel.