Liberty holds pitch for store-card task

Liberty, the upmarket department store based in London's West End, is holding a pitch for its direct marketing.

The retailer, which reported strong pre-Christmas sales up 14.2 per cent on last year, wants to appoint an agency to handle the relationship marketing for its store-card.

It is talking to agencies with strong creative reputations including Partners Andrews Aldridge, Tullo Marshall Warren and Tequila\London.

Liberty's customer communications has previously comprised a quarterly mailing to store-card holders. It is said to be aiming to overhaul communications by making better use of its data and implementing segmentation to provide a more customer-focused approach to its DM.

Liberty has asked agencies for recommendations on issues from the strategic management of data to campaign planning and execution.