Libresse "Viva la vulva" by AMV BBDO

More than half of women feel pressure for their genitalia to look a certain way, but Libresse's campaign hits back against body shaming.

"Viva la vulva" is a lip sync music video like you’ve never seen. A plethora of diverse vulvas, from a conch shell to origami, sing the track Take Yo Praise by Camille Yarbrough, and every line brings women’s previously hidden genitalia to life in a joyous celebration. The ad was created by Caio Giannella and Diego de Oliveira at Abbott Mead Vickers BBDO and directed by Kim Gehrig through Somesuch.  

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