LIDA and Walker Media complete East Midland Trains win

LONDON - East Midlands Trains has picked LIDA and Walker Media for its DM and media accounts.

East Midlands Trains...completed account appointments
East Midlands Trains...completed account appointments
The news follows the appointment of M&C Saatchi to the main ad account, as reported by Campaign last week.

The two other agencies  make up part of the M&C Saatchi Group, which beat off VCCP and DLKW for the business.

Marc Turley, Head of Marketing for East Midlands Trains said "We look forward to working with M&C Saatchi Group.

"We have chosen them as our preferred supplier because they offered us innovative and creative ideas along with a solid strategic plan to achieve our challenging franchise targets."