Moran, who has been at the agency for three years, has just returned from a four-month sabbatical. It is expected a replacement will be made from within the M&C Saatchi Group, which owns the direct marketing agency.
In March 2007 Moran joined Lida from Partners Andrew Aldridge where he was creative director. He worked for PAA for nine years joining shortly after it launched in 1998 and worked on clients including Vodafone, RAC and Lloyds TSB.
When joining Lida Moran bought 17 years of industry experience with him and at the time was responsible for overseeing clients including COI, British Airways and NatWest.