Lidl "Big on 2.0" by Karmarama

Discount supermarket chain Lidl has launched a TV ad that puts a fresh spin on its "Big on" activity.

The campaign by Karmarama begins with a TV ad directed by Andrew Gaynord and produced by Hera King and Debbie Ninnis at MindsEye.

The spot, which emphasises the affordability and quality of Lidl's range, will be followed later in the year by multichannel activity spanning print, radio, digital, cinema, outdoor, social media and point-of-sale.

Credits

Client
Marketing director
Campaigns and media lead
Brand and strategy lead
Creative lead
Creative agency
Chief creative officer
Creative directors
Creative team
Artworker
TV producer
Production assistants
Creative producers
Managing partners
Business lead
Senior account director
Production company
Director
Food stylist
Post-production company
Producer
VFX lead
Sound
Engineer
Stills production company
Photographer
Producer
Food stylist