Lidl "Big on" by Karmarama

Karmarama's debut campaign for Lidl features a new take on the supermarket's "Big on quality, Lidl on price" brand promise.

The ad hones in on the quality and range of goods in store and how Lidl is "big on" everyday items as well as "top-up" purchases. The campaign will be supported by print, radio, digital, cinema, outdoor, social media, in-store and point-of-sale activity.


Marketing director
Creative agency
Chief creative officer
Creative directors
Creative team
Chief strategy officer
Planning director
Agency producer
Production assistant
Managing partner
Business lead
Account director
Account manager
Production company
Executive producer
Production manager
Director of photography
1st AD
Location manager
Food stylist
VFX post house
VFX artist
VFX producer
Sound design
Music company