Lidl "Christmas cracker" by Karmarama

'Tis the season for friendly competition as Lidl launches a cracking out-of-home campaign.

Positioned outside M&S and Waitrose stores and disguised as a joke from a Christmas cracker, the ads poke fun at the prices of competitors’ Champagne, Christmas pudding and turkey, encouraging shoppers to stop by Lidl for better value goods. The work was created by Joe Holt and Luke Ramm. 

Last month, Lidl launched its first Christmas campaign with Karmarama, continuing the brand’s "Big on" positioning with a festive twist.

Credits

Brand
Marketing director
Strategy and brand
Campaign management
Creative agency
Chief creative officer
Chief strategy officer
Managing partner
Creative directors
Creative team
Agency producer
Business lead
Account director
Account manager