Lidl "Dream big with Lidl" by TBWA\London

Cheeky kids impart their wisdom to England footballers in Lidl's new "Dream big with Lidl" campaign, which celebrates the supermarket's three-year partnership with the Three Lions ahead of the World Cup this summer.

The ads feature England players Gary Cahill, Kyle Walker and Raheem Sterling, who take tips from children under the age of 11. The campaign also promotes Lidl’s grassroots initiative "FA Lidl Skills," which has created 3 million opportunities for 5- to 11-year-olds to play football over the past three years. The work was created by Dan Kenny and Tom Gong at TBWA\London and directed by Gabe Turner through Rattling Stick.  

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