Lidl "#LidlSurprises" by TBWA\London

Lidl has poured £20 million into its first TV brand campaign, a further sign of the rise of budget supermarkets. TBWA\London created the campaign, which is called "Lidl surprises". It’s a fitting title, given there is little surprise in the ad’s often-used premise. Shoppers at an East London market sample produce at an unnamed stall, are pleasantly surprised by both the quality and price of the goods and then exasperated when they find out it’s Lidl. It may not be novel, but the spot is nicely done and it feels like a solid strategy. The work was written by Tom Gong, art directed by Dan Kenny and directed by Finn McGough through Rogue Films.

Credits

Brand
Creative agency
Chief creative officer
Executive creative director
Creative director
Copywriter
Art director
Agency planners
TV producer
Production company
Director
Production company producer
Edit facility
Editor
Post-production facility
Lead flame op
Colourist
Sound facility
Audio mixer and sound design
Composer
Publisher
Music consultants
Media agency
M2M

Featured in this story

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE