Lidl "Mussel beach" by 360i Europe

Lidl has opened a pop-up beach in Shoreditch to promote the provenance of the mussels sold in its stores, which are sourced from the Isle of Mull, Scotland.

The immersive experience transports the sights and sounds of Mull to the East End of London, and includes a "Loch" filled with water from the island.

Four recipes have been created for visitors to taste and try out at home.

Tickets for the event are free and can be booked through YPlan.


Head of communications, Lidl
Group account director at 360i
Senior client services account manager
Creative director
Junior creatives
Strategy director
Social director
Senior content manager
Community manager
Head of production
Associate producer

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