Lidl "Spring spotters" by TBWA\London

Lidl uses data - that dreaded word of so many creatives - to capture spring's biggest moments in the first major campaign from TBWA\London's new management team.

The documentary-themed miniseries features studio-based presenters examining fascinating behaviours of the human family: from "adults forming social groups again" (i.e. partying) to nest building and feeding (aka roast dinner cooking). The campaign focuses on the entire spring season rather than just Easter and will run across TV, digital, press, social media, outdoor and radio. It was created by Scott Andrews and Leigh Gilbert under recently-appointed executive creative director Andy Jex, and directed by Ben Tonge through Chief Productions.   


Executive creative director
Creative directors
Account director
Senior account manager
Account executive
Senior planner
TV producer
Media company
Consumer PR agency
Social agency
Production company
Director of photography
VFX company
VFX executive producer
VFX artists
Telecine artist
Sound company
Sound designer
Music company