Beyoncé and Kendrick Lamar set the mood in spot focused on features and fun.
Life runs, swims, leaps and flies by in Apple’s latest fast-paced, colorful spot for the Apple Watch Series 2. Clips of athletes sporting the wearable tech subtly call out features like heart rate monitoring, GPS tracking, water resistance and an integrated workout app. The 60-second film is set to the song "Freedom" by Beyoncé featuring Kendrick Lamar. It debuted Friday on Apple’s YouTube channel and will run on TV and as digital pre-roll. The spot will also air over the weekend during the NCAA Final Four.