Lindy Payne, the founder of the agency/client matchmaker, the AAR
Group, is to leave the company after completing its sale to her number
two, Martin Jones, for an undisclosed sum.
Payne said she would stay with the company for the next three months
before leaving to take ’a long holiday’.
She said: ’I’ve had 24 wonderful years taking the AAR to where it is
today. Martin will take it onwards. I couldn’t be happier. It’s in the
best possible hands.’
Payne was adamant, however, that her decision to sell the AAR would not
mean the end of her relationship with the ad industry. ’I have a number
of options to consider,’ she said. ’I’ve still got a lot of active years
left in me.’
Jones, who raised the funds for the buyout with a bank loan, will
continue as managing director after Payne’s departure and has no plans
to recruit other managerial staff.
The former J. Walter Thompson marketing director joined the AAR two
years ago and has spearheaded its evolution into a one-stop shop for
clients, covering above-the-line advertising, direct marketing, media
buying and public relations.