- LineOne, the UK's second-largest free internet service provider, has chosen the Advertising Brasserie to develop a £5 million multi-media campaign.
The ISP, which is jointly owned by British Telecom and United News and Media, is about to embark on it biggest campaign to date, which will include TV advertising.
"This is an important moment in the development of the LineOne brand," said Trevor Mallon, brand marketing manager at LineOne. "We have chosen to work with the Advertising Brasserie because of their idea-focused way of working. They are great at producing great ideas and we appreciate their collaborative way of working," he added.
Now that consumers expect to have free internet access, the Brasserie's campaign will focus on how LineOne enables surfers to get more out of the internet.
A national TV campaign will break on 8 May and will be supported by press, radio and outdoor. Media planning and buying will be handled through United News & Media's roster of agencies.
"LineOne is the best way to access and use the internet," said Mischa Alexander, a managing partner at the Advertising Brasserie. "They provide a fantasic innovative service which is ideally suited to meet the needs of a large customer base, as usage of the internet becomes increasingly mass market.
"With the current clutter of internet communication, this is a wonderful opportunity to create a campaign that truly stands out," he added.