Between the Lines: Has adland the right stuff?

It's only a matter of time before all contracts between ad agencies, clients and artists cover rights for ad transmission across all forms of media. But for now it's one of the hottest issues the industry faces as it prepares to test new ad opportunities from emerging media (page 1).

Mobile TV services now join the list of those wrong-footed by the rights oversight and some operators could be forced to put their planned TV services on hold until agreement has been reached. The IPA needs to work fast to provide agencies with advice and guidelines on this most modern of minefields.