Between the Lines: Adland's political hot potato

It's ironic that, as the Government complies in clamping down on advertising freedoms in a bid to stem the perceived ill effects of advertising on society, the Labour Party should stand accused of itself abusing advertising's power (page 3).

The Tories have often lambasted Labour for trying to blur the lines between party political propaganda and public-service advertising. Now, a new code of conduct is being proposed to prevent the Government abusing its position. Advertising has never been more of a political issue; it's vital Whitehall's ad machine, COI, is seen to be whiter-than-white.