Online poker is a booming phenomenon with more than £600,000 staked every minute, according to the industry's estimates. But agencies beware: with so many new operators, there's bound to be an inevitable shake-out, and not all will survive. Remember boo.com?
Rarely a week goes by without another online gaming company seeking an ad agency. Everest, a Canadian company, has joined a plethora of gambling brands planning to invest heavily in UK advertising (page 3).