Bacardi's decision to leave McCann Erickson is a blow to the confidence of the agency's new management team. The high-profile team, led by its chairman, Rupert Howell, had so far managed to stem a flood of client reviews following the sacking of Ben Langdon as chairman.
However, Bacardi's move cannot be attributed to the problems of the past.
The fact is the new management team has failed to persuade one of its biggest domestic clients to stay put.
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