Between the Lines: BBH's succession success

The alacrity with which Bartle Bogle Hegarty has named Ben Fennell the replacement for Derek Robson as managing director is representative of the agency's overall efficiency (page 1).

BBH takes succession management very seriously and, by all accounts, Fennell has been groomed for a senior role for some years now.

Flawless succession plans are just one aspect of the agency's management that enables it to win accounts such as Omo and British Airways.


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