Between the Lines: Beattie's talent for undies

The Beattie McGuinness Bungay founder Trevor Beattie owes a good deal of his success to women's underwear.

While at TBWA, the "hello boys" campaign for Wonderbra catapulted the brand into public awareness. It also did his currency no harm at all. When that account departed, Beattie turned his attention to Pretty Polly. His "oooh" campaign brought some vigour to the market.

BMB's appointment this week to the Pretty Polly account, which has been dormant for five years, shows Beattie has still got what it takes to inject some sex into underwear.