Between the Lines: BHF needs a health warning

The agencies competing in the British Heart Foundation pitch should approach it with caution (page 1).

The charity appointed Lowe and Rainey Kelly Campbell Roalfe/Y&R to its business just ten months ago. Since then, Lowe has produced a TV spot and a press ad and RKCR/Y&R's promised campaign was never commissioned.

That the charity felt the need to appoint two agencies to a brief with a budget in the region of £1.5 million triggered alarm bells last year.

The fact it is returning to a pitch so soon afterwards seems unnecessary.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus